The emerging of Groupon was no surprise to me. In the past we have always been all about the discounts from the 2 for 1's at a grocery store or 2 for 1 drinks at your local bar/restaurant. Now there's a website that offers daily specials that will more than likely encourage your social life. Groupon emerged and takes pride in being the first to give you discounts with unbeatable prices on the best stuff to do, eat, and be entertained.
With it's much success company's such as Google and Facebook were trying to buy the idea. Instead since groupon turned down google's offer and now facebook, they have decided to go on and create "Google Offers" which functions like groupon. "“Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email,” the fact sheet says according to authors of Mashable.com and now facebook will be doing the same according to Emil Protalinski which he states "Facebook has already started promoting its Groupon-like service. The company has pushed a new story with the headline “Deals on Facebook. Now Better With Friends” to the Facebook News Feed. It links to a new Facebook Deals landing page at facebook.com/deals, which says “Coming Soon: Deals Are About to Get Better with Friends” at the top." Now Groupon has competitors in the market, the race for the best deals is on.
Now with social media getting hold of this idea most people will more than likely base their day to day activities on what has the best deals today. It's agreed that with this day and age in this economy people are spending more of their leisure time at home versus going out to buy dinner. With these deals it's more likely to turn around and people will be more willing to go out and splurge as long as their discount was worth it.
http://www.zdnet.com/blog/facebook/facebook-promotes-groupon-attack-with-new-facebook-deals-page/843
http://mashable.com/2011/01/20/google-offers/
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